Telstra (ASX:TLS) and fleet manager P2P have announced a partnership to deliver one of the world's leading digital taxi top advertising solutions to the Australian market.
The $17 million deal will enable real-time and relevant advertising to be displayed on P2P vehicles as they move throughout Australia.
Newly listed P2P transport is one of Australia's largest passenger fleet operators with a total 2,600 vehicles driven across the nation.
P2P Ceo, Tom Varga says he's delighted to partner with Telstra to make sure messages are hitting home in the mostly timely and targeted way.
Shares in P2P (ASX:P2P) are trading flat at 83 cents While shares in Telstra (ASX:TLS) are trading 0.31 per cent lower to $3.23.