a2 Milk welcomes new Chinese e-commerce law

Company News

by Rachael Jones

The a2 Milk Company (ASX:A2M) has released a statement regarding the legislative branch of the Chinese Government passed a new law providing a framework in respect of e-commerce in China.

The new law was passed on Friday 31 August and will come into effect from 1 January 2019 and will cover e-commerce operators, contracts, dispute resolution and promotion both domestic and cross border.

The Company welcomes the new e-commerce law and believes it will ultimately further protect the rights and safety of consumers and the overall integrity of the channel.

The Company’s business operates a flexible multi-channel multi-product strategy to best position the brand for growth. The Company will continue to work proactively with its partners to respond to the new e-commerce law and the yet to be released implementation guidance as appropriate.

Shares in a2 Milk Company (ASX:A2M) closed 1.29 per cent lower to $11.50 on Friday

Rachael Jones

Finance News Network
Rachael comes to FNN after working for Fairfax Media covering international breaking news, including the global economy and politics. She joined FNN in February 2018. She has reported on Australia’s finance news for various organisations since 2000 and has also interviewed a number of key business players, including Bill Gates. Rachael has also worked across a number of countries, including the UK and the US.