Marketing communications company, IVE Group Ltd (ASX:IGL)
, has acquired a number of businesses in Victoria.
These businesses are Fineline Printing, a promotions agency (Frost Merchandising), and a communications company (LGS Connect).
However, IVE’s key acquisition is Melbourne-based, JBA Digital, a company that offers customer analytics and marketing automation services.
IVE says the JBA acquisition will build on the digital capability of its existing creative and digital services division, and is in line with its ongoing diversification strategy.
IVE reported a net loss of $785,000 at 31 December 2015.