Nuheara Limited (ASX:NUH) Managing Director and CEO, Justin Miller talks company strategy and outlook at the ASX Spotlight Series in Hong Kong
Nuheara Limited (ASX:NUH) is an audio wearables company. Wearables are a particular part of the technology market that’s undergone significant growth, in the last few years, explosive growth actually. And Nuheara is building a product called IQbuds that it’s bringing to market. And that product essentially enables a user to bring both their physical world and their digital world together, through the use of a wearable device, such as our IQbud.
The focus, a number of particular focuses, it’s about bringing a number of different technologies together in the one Bud. And allowing users to hear what they want to hear, as and when they want to hear it. Now an example of that may be you’re out exercising. You want to play some music in the ear, but also set your awareness at a level - your outside awareness at a level that enables you to hear what’s going on around you, as well. So it’s about overlaying both your physical and your digital worlds, in a way that you would like to listen to them.
Nuheara potentially disrupts a number of different markets, the first being the traditional headphone market. It’s a market that has undergone very little innovation over the last 20 or so years. And with our super intelligent noise cancellation that we’ve introduced to the headphone market, we believe there’s potential disruption in that particular market. With Nuheara bringing a number of different technologies into play, it also potentially disrupts some other traditional type markets, such as your earing aide market. So ability to provide users with an assisted listening capability in noisy social settings, as an example, is an example of another market that we potentially disrupt.
And thirdly is the wearables market. It’s in its infancy, but is certainly a market that is seeing a movement away from traditional types of wearable devices on the wrist, to other parts of the body.