Southern Cross Media (ASX:SXL) and Ten Network Holdings have signed a new affiliation agreement for the supply of TEN programming across Southern Cross’s Northern NSW television licensing area.
The 5 year agreement will begin this July and represents an increase in licensing fees compared to the current agreement in place, due to expire June 30 2016.
Southern Cross will broadcast popular TEN programs, including MasterChef Australia, The Bachelor Australia and the KFC Big Bash League to the highly populated region.
Southern Cross’s CEO Grant Blackley has indicated the new agreement will see the company continuing to deliver high value to its advertising clients.
Southern Cross Media reported a net profit of $43.4 million at 31 December 2015.