Praemium started in 2001. It was started by a software developer, a very interesting and successful entrepreneur. Starting in the financial services industry, we see ourselves very much therefore as a fintech company.
We service the intermediary markets, so our clients are largely financial advisors, stock brokers, accountants as well as very large institutions. In fact two of the big four banks in Australia actually are our two largest clients. So we also have a lot of institutional grade clients as well as a lot of investment banks.
Our head office is in Melbourne. Our other major office is in London. We set up that office five or six years ago, where we operate our SMA technology in both places. And so we think of ourselves as having an Australian business and effectively a UK business.