While Singapore Telecommunications Limited's (ASX:SGT)
Optus says voice calls and SMS are still in vogue it claims 2015 will be the year of data, video and 4G.
The telco reports SMS rose by 3 per cent, mobile calls rose 5 per cent and fixed line calls rose 7 per cent in Christmas 2014 compared to the year before.
However, data volumes surged 48 per cent over Christmas which Optus says shows a shift in consumer behaviour to communicating through mobile devices on social media platforms.
The telco predicts data volumes will jump 60 per cent on its network this New Year’s Eve compared to the year before.
Optus says this consumption will set the platform for 2015 as 4G services expand and new devices become available for consumers.
Singapore Telecommunications reported a net profit of $1.68 billion in the 2014 financial year.