Why I am now buying Premier Investments (PMV)

by Michael Gable

We’re buying PMV for a number of reasons. The improving gross margin profile driven by the expansion of Smiggle and Peter Alexander, is appealing and the ability to improve this in the face of a weakening A$ is similarly impressive. The increasing contribution of Smiggle and Peter Alexander to total sales with the expanding overseas presence reduces the impact of competition on their core brands. It’s been a market concern with the number of global brands that have entered the market over the last few years. Because of this, any expansion plans outlined are likely to be well received by the market. The P/E is not unreasonable in light of PMV’s attractive earnings growth profile, and proven, superior management capability to execute strategy.

Technical View
The last few years has seen PMV trend higher, occasionally coming back to the uptrend line. After an impressive rally earlier this year, PMV once again pulled back and hit this line. Looking at the May high, we can see the shorter-term downtrend being broken. The stock looks bullish and we should now head higher.


Disclaimer: Michael Gable is an Authorised Representative (No. 376892) and Fairmont Equities is a Corporate Authorised Representative (No. 444397) of Novus Capital Limited (AFS Licence No. 238168). The information contained in this report is general information only and is copy write to Fairmont Equities. Fairmont Equities reserves all intellectual property rights. This report should not be interpreted as one that provides personal financial or investment advice. Any examples presented are for illustration purposes only. Past performance is not a reliable indicator of future performance. No person, persons or organisation should invest monies or take action on the reliance of the material contained in this report, but instead should satisfy themselves independently (whether by expert advice or others) of the appropriateness of any such action. Fairmont Equities, it directors and/or officers accept no responsibility for the accuracy, completeness or timeliness of the information contained in the report.

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