Australian Business
• Growth company firmly in the growth phase of the business lifecycle
• Strong subscriber base with long term contracts and minimal churn
• Low incremental customer acquisition costs
• Continued investment to facilitate growth:
Strengthening systems for scalable growth
Increasing the sales and marketing capability
Broadening management bandwidth
Planned investments to support long term expansion
• Observed change in sales mix resulting from implementation of the data usage model and preliminary personal product offering
• Sales aimed at increasing users per enterprise customer
• Providing future upsell opportunities based on usage
• Personal product offering aimed a leveraging fixed cost base
• Adding to incremental gross profit
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