Chairman's Letter
It is a pleasure to present the nearmap 2014 Annual Report.
The 2014 financial year has been pivotal for nearmap, which again saw strong growth and significant progress on a number of operational targets. Having proven the subscription-based business model, focus was on laying the groundwork for building sustainable growth. During the year, we introduced Advantage pricing, a pricing model based on data consumption. Advantage pricing, together with initiatives to drive data usage and increase penetration into our customers’ businesses, are aimed at monetising the increased utility from our products, thereby generating annuity revenue streams.
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