13 October 2014 – SYDNEY – nearmap ltd
(ASX:NEA), Australia’s exclusive provider of frequently updated high-resolution imagery, is pleased to announce its expansion into the US market, including the launch of its nationwide US urban capture program.
nearmap sees its business model as a natural fit for the US, with its high level of urbanisation, high per-capita GDP, and a similar business mix to Australia.
Mirroring its successful Australian commercialisation strategy, nearmap’s US strategy is to establish a sales and marketing organisation that will initially target government and enterprise customers to generate immediate subscription revenue. Small business and personal users will be given a period of free access to drive adoption. Both capture and commercialisation will be fully funded from existing cash reserves.
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