Plukka Limited (“Plukka” or the “Company”) is pleased to announce that over the past two months Plukka has seen strong YoY growth in online performance, with a notable uptick in online sales. Combined online sales for October and November 2016 were strong with revenue up 315%* over the same period in 2015. Likewise, the overall conversion rate for October and November 2016 showed an improvement of 131%* over October and November 2015.
Of the pieces sold in October and November, more than half were from the newly launched Plukka Essentials collection. Launched in late September, the Plukka Essentials collection features Plukka own-brand pieces which are designed for every-day wear and are sold at an average price point of $700. Other fine jewellery brands featured on the company online shop, notably Yeprem and Marika, also performed well during this period.
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