'Plukka is a fantastical portmanteau name combining two English words, "pukka" (genuine, reliable, proper) and "pluck" (courage, resolution).'
Plukka is the premier discovery machine for the world’s most creative designer fine jewelry and the industry’s only international omni-channel retailer. Through our curated online shopping platform, trunk shows and brick and mortar boutiques, we represent the most exciting emerging and established designers from around the world, as well as products from our own brand. A quick browse through our site and you will see that our collection spans a breathtaking range of styles, from traditional to avant-garde with loads of options in between. Unifying this kaleidoscopic selection, our commitment to no-compromise creativity underpins our choice of designers and explains why we frequently choose to work with relative unknowns rather than household names. In today’s jewelry market, the rarest product of all is talent which can give birth to defining originality – especially over a sustained period of time. Far from being a slave to brands, the Plukka client cherishes personal style signifiers which mark her out as a leader, not follower, and speak volumes about her love of originality and creativity. With our diversified, made-to-order, bricks and clicks model singled out as the “future of fine jewelry retail”, Plukka has garnered industry accolades such as “Best Etailer” and “Most Innovative Retailer” from leading industry bodies such as JNA, owner of the world’s largest jewelry fairs.