Summary Key Points
Crowd Media is an exciting addition to the CM8 business: CM8’s new division Crowd Media seems to be ramping up well. Crowd Media focuses on digital influencers who are a growing trend in marketing as brands look for innovative ways to connect with audiences in an increasingly complex marketing landscape. In the 19th century brands started to use newspapers and magazines for advertising, from circa 1920 onwards radio advertising became popular, from circa 1950 ago television grew into an important channel and today it’s the internet and social media that dominate. Social media has allowed ordinary people to self-publish in a way that has never been possible before. Research has shown that 92% of customers trust strangers over brands and of all marketers who have used influencer marketing, 81% report success from influencer marketing.
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