- Chinese distribution agreement signed with Beijing based company;
- Cellmid’s products are expected to be sold from February 2014;
- Three year exclusivity is subject to minimum performance.
SYDNEY, Wednesday, 29 January 2014: Cellmid Limited (ASX:CDY) advises that it has signed (via its wholly owned subsidiary Advangen Inc. (Japan)) a Chinese distribution agreement for its Lexilis Black™ and Jo-Ju™ brands with Beijing Huana Likang Biotechnology Co Ltd. The distribution agreement is exclusive for these brands in China subject to minimum performance requirements. The agreement is for a period of three years, however it may be automatically extended if minimum sales are met.
Huana Likang is a fast growing direct marketing company with primary channels through television shopping networks and web-based sales. Cellmid’s Lexilis Black™ (for men) and Jo-Ju™ (for women) are positioned as key brands amongst products that include health supplements and selected cosmetics.
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