Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9 and DaKine brands.
The company has approximately 4500 staff worldwide and its shares are publicly listed on the Australian Securities Exchange.
Billabong International's values remain consistent with its foundation objectives, which include a commitment to brand protection and enhancement, the manufacture of design-relevant and functional products, marketing in the core boardsports channels, the professional development of staff and ongoing customer service and relationships.
Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 10,000 doors worldwide. Products are distributed through specialised boardsports retailers and through the Company's own branded retail outlets.
The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil.
The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.